Organizing professional development within organizations can be a major challenge. Where do you put the focus? How do you organize study material or training? How do I verify knowledge? And how do I keep knowledge up to date? This article is a complete guide to developing knowledge and skills within your organization.

Identify opportunities

We start with identifying opportunities. What is the current question in your organization? What are specific market trends that your organization is interested in? Always base the plan for developing knowledge and skills on your long-term strategy. Do you want to move your organization to the cloud? Bet on containerization and Kubernetes? Select a certification track for your teams and focus on developing specific valuable skills.

A constantly changing market requires a well thought-out professional development program

Why focus specifically on certifications? It provides a structured way to build and validate knowledge. The topics covered in the certifications are often well balanced and provide concrete hands-on knowledge. Study materials are widely available and are an ideal preparation for the exam to be taken. In addition, recertification ensures that knowledge remains current and top-of-mind.

New technologies appear every day, a professional development program within your organization ensures that you do not fall behind.

Provide study resources and time

Professional development is an investment. To develop valuable skills and knowledge, investments must be made and space must be provided to enable this development. Make sure that employees have enough allocated study hours and make use of them. Make professional development a priority and make sure your employees share this vision.

In addition to time, offering the right study material is also very important. A subscription to an online service with study materials is a good start, but an on-site course is and remains the best. Make sure that study materials are widely available and up-to-date and offer different formats. Not every student learns in the same way. Invest in books, video, in-person courses and hands-on learning.

The most important factors for the success of a development program are available time, strong resources and a good dose of motivation.

A reward in the form of a bonus can be an extra incentive for employees to commit to a development program within your organization. Compare an attractive reward to obtaining a certification, and employees will feel more valued and motivated.


Taking a course is valuable and can certainly be effective for developing knowledge and skills. But completing an exam and obtaining a certification goes just one step further. It adds a lot of value to an individual resume, but also gives the organization a better position in the market.

Certifications are an ideal way to validate knowledge and certify it in an organized manner.


Developing knowledge and skills is a process that never ends. The market continues to evolve and new technologies are constantly being released. A good development program within your organization never stands still. Ensure current knowledge is retained through recertification, and continue to identify new opportunities to keep up with the market.

Want to know what Certly can do for you?

Certification and professional development management, skills and knowledge insights and much, much more. Certly makes organizing the development of knowledge and skills in your organization a breeze. Take your employees and your organization to the next level with Certly.

Get in touch to get started